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flyers
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digital invite
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social swipey
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award ceremony, Barbican
At the start of every academic year, students are bombarded with discounts, details and dates. The For a Fiver campaign uses shock and intrigue to stand out from the chaos and promote the almighty Student Art Pass. The use of slang and tongue-in-cheek humor grabs attention whilst the casual term ‘for a fiver’ makes the price of the pass seem more reasonable. For a Fiver was commended in the YCN Student Awards 2018. This included a bespoke wooden YCN bar designed by Tom Forsyth and a celebratory ceremony at the iconic Barbican Centre in London.
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